Keeping In Touch With Your Clients

In any business, keeping in touch with your clients is important. It is especially important if you are in a service or product related company. In order to get repeat order, referrals, and increase customer loyalty, the customer needs to remember your name and needs to know how to find you.

Ways to Follow Up
You can also follow up in many different ways. Phone calls, personal mail, flyers via email or real mail, and regular email correspondence are all effective ways to follow up with a client. You want to have a good balance between all areas. Try to use all the methods to keep in contact. You cannot call everyone all the time and you should not email everyone all the time. Email is cheap, but can easily be ignored. Phone calls are direct, but can become annoying. Real mail is effective, but can be costly. There are positives and negatives to each option. Balance each type to be effective.

Why Follow Up
What are the reasons for following up? You may find more benefits than just repeat sales. Nothing is better for business than customer loyalty. The endless referrals, sales, and word of mouth advertising are priceless. You may also want to contact a client to show your appreciation and to give them a special promotion. The more you follow up, the better name recognition your client will have with you. You may also want to follow up to provide more product knowledge. This will expand the types of products or services the client is exposed to within your company. By sending your client information about your products, services, and company, the client is not only building a relationship with you but also building a relationship with your company. They may become one of your prospects!

The Smart Moms have found a great online system for following up with your clients. You can send a real card with a real stamp right from your computer. Getting real mail is such a novelty these days with so many businesses using email. If you would like to try this system out, fill out your information here and someone contact you for your free trail.